DOAJ Open Access 2017

Podstawowe cele i funkcje reklamy w procesie komunikowania rynkowego

Łukasz Koziara

Abstrak

The advertisement is a basie form of communication between company and their business environment. The form and the media are not so standard as the main objectives and the functions of this communication form. The correct understanding the essence of the concepts, functions and mai n goals of advertisement allows to perceive the importance of this communication tool. In this article, the main objectives have been presented based on the following models of consumer behavior: AIDA, DAGMAR, effects model, H. Kurgman's model and FBC. The functions of advertisement are presented from two perspectives: (1) Product Life Cycle Stages and (2) the consumer decision making process.

Topik & Kata Kunci

Management. Industrial management Management information systems

Penulis (1)

Łukasz Koziara

Format Sitasi

APA MLA BibTeX

Koziara, Ł. (2017). Podstawowe cele i funkcje reklamy w procesie komunikowania rynkowego. https://doi.org/10.37055/nsz/129437

Akses Cepat

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.37055/nsz/129437

Informasi Jurnal

Tahun Terbit: 2017
Sumber Database: DOAJ
DOI: 10.37055/nsz/129437
Akses: Open Access ✓