Key aspects of driver personnel management in logistics provider enterprises under conditions of economic instability and crisis situations

Introduction. In modern conditions, logistics providers are forced to adapt to new realities, introducing modern methods of personnel management aimed at retaining employees, increasing their motivation and productivity. Important aspects are the development of professional development programs for drivers, improving working conditions, introducing flexible schedules and increasing the level of social security. Research into the main aspects of driver personnel management in crisis conditions is necessary to develop effective strategies for preserving human resources and ensuring the sustainability of logistics providers in conditions of instability. Problem Statement. The logistics sector in Ukraine is facing serious challenges caused by current crisis conditions, which affect business operations and personnel management. Martial law, mobilization, significant population migration, and other factors have significantly impacted the workforce of enterprises. The shortage of freight and passenger transport drivers, observed not only in Ukraine but also in developed countries, necessitates the search for effective approaches to improving driver personnel management in logistics provider enterprises under crisis conditions. Purpose. To analyze the main factors affecting the effectiveness of driver personnel management in crisis conditions, identify key problems and propose methodological approaches to improving these processes, which allow maintaining high productivity and reducing driver turnover in an unstable economy.