Formation of a road traffic compliance culture in society

Introduction. Compared to European countries, the state of road safety in Ukraine and the level of traffic violations are extremely high. Improving road safety by enhancing the driving culture is one of the crucial social challenges of today, directly related to preserving human life and health. Problem statement. The problem of traffic violations in Ukraine is evident in the number of fatalities and injuries on the roads, as traffic accidents cause significant social losses, burdening both the healthcare system and the national economy. Reducing injuries and fatalities due to RTAs is one of the state's most pressing priorities. Purpose. This article conducts a theoretical study of key strategies and concepts that contribute to raising awareness about the importance of driving culture and adherence to traffic rules. Materials and methods. The article employs a theoretical research approach and analytical methods. Results. The study identifies key aspects essential for fostering a culture of responsible driving and compliance with traffic regulations within society to reduce road accidents.