DOAJ Open Access 2024

PENGARUH GAYA HIDUP HEDON, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK DI KOTA JUWANA

Fauzi Mulyono Awanis Linati Haziroh Mochammad Eric Suryakencana Wibowo Haunan Damar

Abstrak

An electric bike, also known as an e-bike or power bike, could be a sort of bike that employs an electric motor as a control source. This thinks about points to get the relationship between hedonic style, product quality, and word of mouth on buying decisions of electric bikes. This investigation centers on individuals who purchase and utilize electric bikes in Juwana. The sampling technique is non-probability sampling. The data analysis utilized such as validity, reliability, normality, multicollinearity, heteroscedasticity, linear regression, and hypotheses test. The study found that hedonic lifestyle, product quality, and word of mouth influence buying decisions for electric bikes. Keywords: Hedonistic Lifestyle; Product Quality; Word of Mouth; Buying Decision

Topik & Kata Kunci

Business

Penulis (4)

Fauzi Mulyono

Awanis Linati Haziroh

Mochammad Eric Suryakencana Wibowo

Haunan Damar

Format Sitasi

APA MLA BibTeX

Mulyono, F., Haziroh, A.L., Wibowo, M.E.S., Damar, H. (2024). PENGARUH GAYA HIDUP HEDON, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK DI KOTA JUWANA. https://doi.org/10.35508/jom.v17i3.17092

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Informasi Jurnal

Tahun Terbit: 2024
Sumber Database: DOAJ
DOI: 10.35508/jom.v17i3.17092
Akses: Open Access ✓