Revealing Elegance and Enchantment: Analysis of Travelers’ Reviews of Romanian Palaces and Castles

This paper focuses on analyzing online visitor reviews of Romanian palaces and castles because these comments could represent the starting point for improving tourist offerings. Additionally, expert evaluations were included in analyzing the relevance of the information obtained for managerial decision-making at the company level. In the first stage of the analysis, 18 castles and palaces with a TripAdvisor account from three Romanian historical regions were identified: Moldavia, Muntenia (Wallachia), and Transylvania. The study used a qualitative technique to examine visitors’ cultural experiences by analyzing 1399 online evaluations from TripAdvisor. The findings reveal that visitors exhibited positive emotional reactions toward the castles and palaces in Romania and preferred integrated cultural services. The tourists expressed their opinions online related to visiting the respective castles/palaces, restaurants visited in the area, and the quality of the accommodation services. Research methods associated with expert evaluations applied periodically can become active support tools for managerial decisions in the adaptation/diversification of service packages based on the consumer category. The findings could serve as managerial resources for companies to enhance their cultural heritage offerings, better reach their target audiences, and align with their preferences and interests.