Demographic Challenges for the Tourism Industry: The Future of Seniors’ Activities—A Case Study of Poland

The increasing number of elderly tourists requires adapting tourism services to address their specific health and comfort needs, which presents a new challenge for the industry. The aim of this study is to check the readiness of the tourism sector for demographic changes, to identify the characteristics of seniors that should be taken into account when constructing tourist offers, and to learn about the reasons for non-participation in tourism by different age groups. The study used data from a survey conducted among Polish companies from the tourism sector and data from Statistics Poland regarding the travelling habits of Polish people. Correspondence analysis and Sequence, Association and Link Analysis (SAL) were used. The surveyed companies from the tourism sector have noticed demographic changes related to the ageing of the population and are actively responding to these changes. The most important factors influencing the construction of offers for seniors are health and mobility issues and problems with modern technology. Seniors give up tourism mainly because they prefer to stay at home followed by health or mobility issues.