Real-Time Supply Chain Wave Analytics: A Framework for KPI Monitoring in Non-Food Retail

<i>Background</i>: Modern supply chains (SC) are increasingly difficult to manage as they become more complex and interconnected. This encourages companies to rely more on real-time data analysis and analytical tools on operational processes. This study aims to develop and evaluate a Supply Chain Wave Report for a non-food retail that represents goods movement across logistics stages as a continuous analytical flow. <i>Methods</i>: Proposed framework integrates multiple operational phases—Booked Orders, Main Transit, On-Carriage, Warehouse Operations, Store Delivery, and Sales—into a unified monitoring structure. This model can combine operational data with advanced analytics, including Artificial Intelligence-, cloud computing-, and Internet of Things-based technologies. Through cloud-based data infrastructures, System enables data integration and near real-time visibility across organizational functions, allowing continuous monitoring through key performance indicators and predictive simulations. <i>Results</i>: This framework enables dynamic performance of supply chain management and generates real-time signals as goods move across logistics network. This enables managers to detect irregularities earlier and respond before operational deviations propagate further along the chain. Wave-based monitoring approach highlights interdependence between SC stages and illustrates how small disruptions may propagate over time, potentially contributing to effects like bullwhip effect. <i>Conclusions</i>: Findings suggest that a cloud-enabled wave analytics framework can enhance coordination, reduce information gaps, and support informed decision-making in retail.