Fintech Adoption and Dispositional Innovativeness in E-Gold Investment: Evidence from India

In the digital age, investing in e-gold is increasing in popularity. This study’s objective is to assess the moderating role of dispositional innovativeness between fintech adoption and the intention to invest in e-gold, as well as to understand investors’ behavioral intentions. This study uses the theory of planned behavior model to analyze the data. We prepared a structured questionnaire to collect data from Maharashtra, a state in India, and used PLS-SEM for analytical purposes. We also used focus group interviews to validate the findings from PLS-SEM. Our evidence shows that attitude, subjective norms, and perceived behavioral control significantly impact fintech adoption and the intention to invest in e-gold. This study also confirmed that dispositional innovativeness moderates the relationship between fintech adoption and the intention to invest in e-gold. This study implies that policymakers can redesign the regulation of digital assets to promote transparency, security, and faith in the fintech platform by recognizing the interest rate in e-gold.