Beyond the Battlefield: A Cross-European Study of Wartime Disinformation

Russia’s invasion of Ukraine has profoundly altered the global geopolitical landscape. Owing to its geographical proximity, the conflict has had a considerable impact on Europe. Marked by the professionalisation and democratisation of technology, it has underscored the growing significance of hybrid warfare, in which disinformation and propaganda serve as additional instruments of war. Within this context, the aim of this article is to examine the characteristics of false information related to the war between Russia and Ukraine in four European countries between 2022 and 2023. To this end, a content analysis of 297 hoaxes was conducted across eight fact-checking platforms, complemented by ten in-depth interviews with specialised professionals. The findings indicate that disinformation is characterised by viral audiovisual hoaxes, particularly on Facebook and X (formerly Twitter), with a notable surge in disinformation flows at the onset of the invasion. In the early months, misleading content predominantly consisted of decontextualised images of the conflict, whereas a year later, the focus shifted to narratives concerning international support and alliances. The primary objective of this disinformation is to polarise public opinion against a perceived common enemy. The conclusions provide a broader and more nuanced understanding of wartime disinformation within the European context.