Metajournalistic Discourse on Participatory Journalism: Examining a Decade of Coverage in Trade Magazines

Audience participation is a contested issue in newsrooms and can challenge journalistic authority. By conducting a mixed-method analysis of a decade (2009–2018) of metajournalistic discourse (<i>N</i> = 135) on participatory journalism in two leading trade magazines in the US and Germany (<i>Columbia Journalism Review</i> and <i>Journalist</i>), this study aims to contribute to the field’s understanding of how and in which contexts audience participation is covered in public discourse and of reasons for positive and negative public evaluations of participatory journalism. The results show that while metajournalistic discourse covered participatory journalism in all stages of the news production process, notable differences in the coverage emerged depending on the specific context factors of participation dealt with. It is therefore depicted as a pervasive and multi-faceted phenomenon. 93 articles featured an evaluation: 53% depicted participatory journalism positively, 16% negatively and 31% left a mixed impression. Several themes emerged in the reasons for these evaluations, some of which are exact opposites, indicating that the presented evaluation depends on the specific circumstances of audience participation, namely the contexts of participatory journalism, the degree of involvement and character of audience participation and the resources available to the journalists.