DOAJ Open Access 2023

Applying the Unified Theory of Acceptance and Use of Technology Model on the Behavior of Home Buyers Using Housing Apps

Jui-Chang Chiu Chi-Yueh Hsu Chun-Yu Chien Yu-Qui Fan Yu-Wen Cheng

Abstrak

It is convenient to have advances in science and technology so that people obtain information without going out. We explore the intention of the use of housing apps based on the unified theory of acceptance and the use of technology. A total of 365 questionnaires were collected with 8 incomplete answers discarded. The snowball sampling method was used for confirmatory factor analysis and SEM structural equation model analysis. The research results show the following. (1) Housing app users can quickly obtain knowledge and information about houses, and it is more convenient. (2) Both effort expectancy and social influence have a direct and positive effect on behavior intention when using the housing app. (3) There is no significant impact after adding moderator variables of gender, age, and income in Unified Theory of Acceptance and Use of Technology, (UTAUT). It is convenient and helpful to use the housing app. Therefore, the use of the housing app will be an indispensable trend.

Topik & Kata Kunci

Engineering machinery, tools, and implements

Penulis (5)

Jui-Chang Chiu

Chi-Yueh Hsu

Chun-Yu Chien

Yu-Qui Fan

Yu-Wen Cheng

Format Sitasi

APA MLA BibTeX

Chiu, J., Hsu, C., Chien, C., Fan, Y., Cheng, Y. (2023). Applying the Unified Theory of Acceptance and Use of Technology Model on the Behavior of Home Buyers Using Housing Apps. https://doi.org/10.3390/engproc2023038085

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Informasi Jurnal

Tahun Terbit: 2023
Sumber Database: DOAJ
DOI: 10.3390/engproc2023038085
Akses: Open Access ✓