A Decision Support Model for Hotel Recommendation Based on the Online Consumer Reviews Using Logarithmic Spherical Hesitant Fuzzy Information

Spherical hesitant fuzzy sets have recently become more popular in various fields. It was proposed as a generalization of picture hesitant fuzzy sets and Pythagorean hesitant fuzzy sets in order to deal with uncertainty and fuzziness information. Technique of Aggregation is one of the beneficial tools to aggregate the information. It has many crucial application areas such as decision-making, data mining, medical diagnosis, and pattern recognition. Keeping in view the importance of logarithmic function and aggregation operators, we proposed a novel algorithm to tackle the multi-attribute decision-making (MADM) problems. First, novel logarithmic operational laws are developed based on the logarithmic, t-norm, and t-conorm functions. Using these operational laws, we developed a list of logarithmic spherical hesitant fuzzy weighted averaging/geometric aggregation operators to aggregate the spherical hesitant fuzzy information. Furthermore, we developed the spherical hesitant fuzzy entropy to determine the unknown attribute weight information. Finally, the design principles for the spherical hesitant fuzzy decision-making have been developed, and a practical case study of hotel recommendation based on the online consumer reviews has been taken to illustrate the validity and superiority of presented approach. Besides this, a validity test is conducted to reveal the advantages and effectiveness of developed approach. Results indicate that the proposed method is suitable and effective for the decision process to evaluate their best alternative.