Joint Deep Model with Multi-Level Attention and Hybrid-Prediction for Recommendation

The Recommender System (RS) has obtained a pivotal role in e-commerce. To improve the performance of RS, review text information has been extensively utilized. However, it is still a challenge for RS to extract the most informative feature from a tremendous amount of reviews. Another significant issue is the modeling of user⁻item interaction, which is rarely considered to capture high- and low-order interactions simultaneously. In this paper, we design a multi-level attention mechanism to learn the usefulness of reviews and the significance of words by Deep Neural Networks (DNN). In addition, we develop a hybrid prediction structure that integrates Factorization Machine (FM) and DNN to model low-order user⁻item interactions as in FM and capture the high-order interactions as in DNN. Based on these two designs, we build a Multi-level Attentional and Hybrid-prediction-based Recommender (MAHR) model for recommendation. Extensive experiments on Amazon and Yelp datasets showed that our approach provides more accurate recommendations than the state-of-the-art recommendation approaches. Furthermore, the verification experiments and explainability study, including the visualization of attention modules and the review-usefulness prediction test, also validated the reasonability of our multi-level attention mechanism and hybrid prediction.