Classifying Metro Station Areas for Urban Regeneration: An RFM Model Approach and Differentiated Strategies in Beijing

Amid growing demands for urban regeneration, metro station areas (MSAs) have emerged as critical spatial units for assessing renewal potential. However, their highly heterogeneous functional and spatial attributes pose challenges to precise classification and targeted strategy development. This study introduces the RFM (recency, frequency, and monetary) model—originally used in marketing—to the urban renewal domain. By mapping POI (point of interest) data, population density, and land price to the RFM dimensions, a three-dimensional evaluation framework is constructed. Using QGIS to process multi-source data for 118 MSAs in Beijing, we apply an improved five-quantile stratification method to classify station areas into eight renewal potential types. The results reveal a concentric spatial gradient: 24% of core-area MSAs are identified as Key-Value MSAs, while 23% of peripheral MSAs are categorized as General-Retention MSAs. Based on the classification, differentiated renewal strategies are proposed: high-potential MSAs should prioritize public space enhancement and walkability improvements, whereas low-potential MSAs should focus on upgrading basic transit infrastructure. The study provides a replicable method for classifying MSAs based on spatial and economic indicators, offering new theoretical insights and practical tools to guide evidence-based urban regeneration and station–city integration in high-density metropolitan areas such as Beijing.