A novel spreading dynamic based on adoption against the trend

In the spreading dynamics of previous fashion trends, adoption researchers have neglected to consider that some individuals may behave differently from popular tendencies, which is called opposite-trend adoption behavior. To explore the dissemination mechanisms of the behavior, we first establish the adoption-against-trend model. Additionally, an edge division theory based on the adoption of opposite trends was proposed to quantitatively analyze this unique dissemination mechanism. This study presents three different degrees of opposite trends, each highlighting unique spreading scenarios. In the case of a strong opposite trend, no spreading occurs. In the case of a weak opposite trend, limited contact will accelerate information spreading, but it will not alter the mode of spreading. Nevertheless, in the case of a moderately opposite trend, the degree of the opposite trend alters the mode of spreading. Meanwhile, a cross-phase transition occurs. The findings of this paper can be applied to various areas, including social media and commercial trades.