FORMATION OF THE CULTURAL AND LINGUISTIC PERSONALITY OF DOCTORS OF PHILOSOPHY IN PUBLIC ADMINISTRATION IN THE EDUCATIONAL SPACE OF HEIs

The article examines the current problem of training a new generation of future managers in the face of modern challenges: European integration processes, digitalization of the state, and the consequences of the full-scale war. It is substantiated that the Ukrainian language at the current stage is not only a tool for communication but also a powerful resource for national security and identity. The aim and objectives of the study consist in substantiating the theoretical foundations and highlighting the practical experience of forming the cultural and linguistic personality of future specialists in public management and administration at the third (educational and scientific) level of higher education. The objectives of the work include clarifying the definition of “the cultural and linguistic personality of a manager”, monitoring current educational and scientific programs (ESP) of leading Ukrainian universities, and analysing the experience of Sumy A. S. Makarenko State Pedagogical University regarding the integration of the linguistic component into the training of PhD students. Research methods include a complex of complementary approaches: theoretical analysis, systematization, and generalization of scientific sources; empirical methods, in particular, monitoring the content of the ESP in the specialty 281 “Public Management and Administration”; pedagogical observation of the process of professional and scientific communication of postgraduate students, as well as an analysis of the results of their public and scientific activities. Research results allowed characterizing the cultural and linguistic personality of a modern manager as a complex integrative entity that combines several key components: linguistic (knowledge of the system and norms of the literary language); speech (actualization of knowledge in various types of speech activity); communicative-discursive (strategic interaction in public and interpersonal spaces); foreign language (ability to engage in professional communication in an international environment); and communicative- technological (culture of communication in a digital environment, adherence to netiquette) ones. It is noted that in modern conditions, a high level of language consciousness inherent in a “linguistic leader” acquires special importance; such a specialist perceives language as an instrument of the state’s “soft power” and a guarantee of successful communication. The analysis of ESPs (Kharkiv V.N. Karazin National University, NTU of Ukraine “Igor Sikorsky KPI”, Shupyk National Healthcare University of Ukraine) confirmed the cross-cutting nature of language training, implemented through the synergy of academic, pragmatic, and international vectors. The experience of Sumy A. S. Makarenko State Pedagogical University is highlighted, where the formation of a linguistic personality occurs through the study of specialized disciplines (Ethics of Scientific Research, Academic Foreign Language, Communication Strategies), assistant practice, and interaction with stakeholders. The effectiveness of using interactive methods (case studies, training sessions etc.) and implementing elements of language management (the “One Voice” technology, social responsibility through language volunteering) has been proven. It is concluded that the formation of the cultural and linguistic personality of future specialists in public management and administration at the third (educational and scientific) level of higher education under the conditions of modern challenges ensures the transformation of language from a subject of study into an active instrument of state-building, scientific research, and professional reputation in an open democratic society.