Analysis of communicative and pragmatic connotations of the concept "Hospitality" in the Kabardino-Cherkess language

The purpose of this work is to study the linguistic expression of one of the key aspects of human life – the sphere of hospitality, which is analyzed through the lens of paremiology. Drawing on the various works of scholars who have studied the term "hospitality," we can examine its general prototypical meaning in more detail, which summarizes the empirical understanding of this socially significant action. The work highlights the emotional and evaluative characteristics and figurative representations that are inherent in Kabardian-Circassian culture. The analysis of the communicative-pragmatic connotations of the concept under study can provide more specific data on the process of cognition of reality by speakers of different cultures, highlighting both universal and nationally specific features. The result of the study is the examination of the elements of the paremiological worldview, focusing on the phenomenon of khyeshchaghe / hospitality in the Kabardian-Cherkessian language in the context of modern linguistics. This study relies on the use of various approaches, which allows us to examine the phenomenon of hospitality from different perspectives. The combination of different methodological tools provides opportunities for a deeper understanding of the phenomenon under study. In this article, we analyze the "cultural" layer of language, which includes the Adyghe proverbial palette related to specific knowledge, by considering language as an aspect of culture. In this context, "hospitality" occupies a key position in the linguistic consciousness of the Adyghe linguistic community, being one of the main elements with national specificity.