New Technology Relationship Paradigms in Industry: The Transformation of Human-Machine Interaction Through Design-Driven Approaches.

This contribution presents two experimental projects developed in the field of human-machine interaction (HMI), aimed at exploring how design-driven practices can act as catalysts for defining new paradigms of relationships between people, technological systems, information, and technical operations. Through transversal methodologies, the experimentation generated significant outcomes, leading to the redefinition of roles, tools, and initial objectives. AI is reinterpreted as a formative and cognitive resource, rather than a process optimization technology. The interface emerges as a collaborative, dialogic space, according to the implementation of hybrid feedback models and adaptable communication architectures. The active participation of users enables distributed forms of agency, contributing to the development of visual tools, prototypes, and simulation environments. Special attention is also given to the design of situated data visualizations, aiming to represent energy flows within automation systems in a legible and contextual way. The development of a tool for rapid prototyping of AI-based interactions further extended the design capability to non-technical profiles. The article highlights how design, beyond mediating between humans and machines, can activate strategic reorientation processes, generating innovation through the divergence between initial expectations and emergent results.