DOAJ Open Access 2020

APLIKASI ZERO-ONE GOAL PROGRAMMING DALAM MASALAH PEMILIHAN PROYEK PEMASARAN

Bib Paruhum Silalahi Silviana Eka Pertiwi Hidayatul Mayyani Nur Aliatiningtyas

Abstrak

Marketing management is an activity to plan and organize marketing activities in order to achieve organizational or company goals efficiently and effectively. Problems arise when there are several or many different projects that can be implemented as company marketing projects. These projects are usually categorized by several objectives. These goals can be complementary or contradictory. In operation, decision-makers are required to choose and determine the right project to achieve the target. In this paper, we discuss a programming model using the zero-one goal programming approach, a selection of marketing projects to meet many objectives and constraints, and then give examples of its implementation. Discussion and implementation include goal programming categories: nonpreemptive goal programming and preemptive goal programming

Topik & Kata Kunci

Probabilities. Mathematical statistics

Penulis (4)

Bib Paruhum Silalahi

Silviana Eka Pertiwi

Hidayatul Mayyani

Nur Aliatiningtyas

Format Sitasi

APA MLA BibTeX

Silalahi, B.P., Pertiwi, S.E., Mayyani, H., Aliatiningtyas, N. (2020). APLIKASI ZERO-ONE GOAL PROGRAMMING DALAM MASALAH PEMILIHAN PROYEK PEMASARAN. https://doi.org/10.30598/barekengvol14iss3pp433-444

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Informasi Jurnal

Tahun Terbit: 2020
Sumber Database: DOAJ
DOI: 10.30598/barekengvol14iss3pp433-444
Akses: Open Access ✓