DOAJ Open Access 2017

LOOKING FOR THE BEST SLOGAN: AN ANALYSIS OF THE SLOGANS OF THE 2016 ROMANIAN PARLIAMENTARY CAMPAIGN

Brînduşa-Mariana Amălăncei Cristina Cîrtiţă-Buzoianu Corina Daba-Buzoianu

Abstrak

The paper investigates the slogans released by political parties during the elections for the Romanian Parliament in 2016, by addressing the way they have been perceived by both political analysts and students enrolled in communication programs. We aim to see how two different target audience evaluate the slogans and how they refer to them. Also, we are interested to see what the students remember about the slogans after six months after the end of the campaign, in order to explore if their memories about the slogans had any connection with the political analysts comments made during the elections.

Topik & Kata Kunci

Business Economics as a science

Penulis (3)

Brînduşa-Mariana Amălăncei

Cristina Cîrtiţă-Buzoianu

Corina Daba-Buzoianu

Format Sitasi

APA MLA BibTeX

Amălăncei, B., Cîrtiţă-Buzoianu, C., Daba-Buzoianu, C. (2017). LOOKING FOR THE BEST SLOGAN: AN ANALYSIS OF THE SLOGANS OF THE 2016 ROMANIAN PARLIAMENTARY CAMPAIGN. https://doi.org/10.29358/sceco.v0i26.394

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Informasi Jurnal

Tahun Terbit: 2017
Sumber Database: DOAJ
DOI: 10.29358/sceco.v0i26.394
Akses: Open Access ✓