DIGITAL TOOLS FOR MONITORING THE QUALITY OF UNIVERSITY EDUCATION

The article is devoted to the study of the quality assurance issues in higher education. Based on the analysis of international regulations on quality assurance and methodologies of international and Ukrainian ratings, the authors identify key areas of monitoring and relevant indicators of internal assessment. They affect the quality, and the relationship between them provides a comprehensive assessment of the quality of higher education. The key to ensuring high-quality education at a university is the introduction of internal assessment with key indicators using digital tools, which allows collecting and analyzing data, processing large amounts of data to make informed decisions, supporting effective management, administration, and visualization of performance. Conducting systematic monitoring with the identified indicators allows systematic evaluation of the effectiveness of educational activities, timely identification of areas for improvement, and ensures compliance with European standards of education quality. The article presents the results of the analysis of the key indicators of Borys Grinchenko Kyiv Metropolitan University in the areas of «Reputational support of the educational process», «Reputational attractiveness of educational content», «Teaching reputation», «International reputation», «Academic reputation», which allows not only to assess the current level of the quality of educational services but also to obtain the dynamics of its changes.