DOAJ Open Access 2018

The Effect of Marketing Mix, Brand Image, and Service Quality on Customer Loyalty In Bank BNI Syariah

Ade Sofyan Mulazid Ligar Fadilah Yunia Silvia Sesunan

Abstrak

The objective of research was to find out the effect of marketing mix, brand image, and service quality on customer loyalty in Fatmawati Branch of Bank BNI Syariah. Data employed in this research was primary one; data collection was carried out using questionnaire distributed directly with random sampling method; the object of research was customers of Bank BNI Syariah. This research was expected to contribute to the bank, particularly Fatmawati Branch of Bank BNI Syariah, in order to give good service to their customers. The result of research showed that marketing mix, brand image, and service quality affected positively and significantly the customer loyalty in Fatmawati Branch of Bank BNI Syariah either partially or simultaneously.

Topik & Kata Kunci

Economics as a science Islamic law Economic growth, development, planning

Penulis (3)

Ade Sofyan Mulazid

Ligar Fadilah

Yunia Silvia Sesunan

Format Sitasi

APA MLA BibTeX

Mulazid, A.S., Fadilah, L., Sesunan, Y.S. (2018). The Effect of Marketing Mix, Brand Image, and Service Quality on Customer Loyalty In Bank BNI Syariah. https://doi.org/10.28918/ijibec.v2i2.1370

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Informasi Jurnal

Tahun Terbit: 2018
Sumber Database: DOAJ
DOI: 10.28918/ijibec.v2i2.1370
Akses: Open Access ✓