DOAJ Open Access 2019

RETHINKING PERSUASION IN RELIGIOUS SYMBOLIC COMMUNICATION: A MARKETING POINT OF VIEW

Ciprian Adrian GHINEA

Abstrak

The marketing dynamics of the study and praxis of persuasion present different interweavings with the time frame chosen. Even so, we consider that the only one offering a stable reference background is religious communication, because even if interpretations may differ, the basic principles of association towards individual apprehension and comprehension remain the same. It is the author intention to try to map out possible connections between persuasion, as a symbolic process, and religious symbolic communication, by assuming that, in a Biblical sense, communication is intrinsic to the act of being of all humanity.

Topik & Kata Kunci

Economic history and conditions Economics as a science

Penulis (1)

Ciprian Adrian GHINEA

Format Sitasi

APA MLA BibTeX

GHINEA, C.A. (2019). RETHINKING PERSUASION IN RELIGIOUS SYMBOLIC COMMUNICATION: A MARKETING POINT OF VIEW. https://doi.org/10.26458/1936

Akses Cepat

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.26458/1936

Informasi Jurnal

Tahun Terbit: 2019
Sumber Database: DOAJ
DOI: 10.26458/1936
Akses: Open Access ✓