Digital Connectivity project for Central Asia as a mechanism of confrontation between the EU and China

The article focuses on analyzing the European Union’s (EU) Digital Connectivity project for Central Asia as a mechanism of the “Global Gateway” initiative to counterbalance the influence of China and other geopolitical actors in the region. It examines the objectives and specific features of the EU’s strategy aimed at minimizing China’s influence by promoting its own digital standards and European values. The study employs a comprehensive approach, including an analysis of key EU documents, a comparative analysis of EU and Chinese projects in Central Asia, and an examination of geopolitical and economic factors affecting the implementation of digital projects. The analysis reveals that the EU’s digital connectivity project within the “Global Gateway” initiative focuses on the development of digital technologies, European standards, and regulatory reforms in Central Asia. At the same time, the proposed projects are designed to align with the EU’s sustainability priorities, as outlined in the Union’s key policy documents. Despite the stated goals of innovation and sustainability, EU projects face challenges related to slow implementation, limited resources, and contradictions between geopolitical interests and the values being promoted. Meanwhile, Chinese projects demonstrate faster implementation and larger scale, posing a challenge to the EU. The success of the EU’s digital engagement with Central Asia states will depend on its ability to integrate regional specificities, enhance coordination among member states, and offer competitive initiatives. Rapid digitalization remains a pressing task for Central Asian countries seeking to close the digital divide. However, without considering local interests and adopting a more pragmatic approach to project implementation, the EU risks losing influence in the region.