SUSTAINABLE FINANCE: VENTURE INVESTMENTS IN THE MANAGEMENT OF QUALITY 5.0 IN A GREEN ECONOMY

This paper elaborates on the concept of Quality 5.0 as a modern paradigm of product quality management, which focuses on the role of human and sustainable development in the interaction with digital technologies in the conditions of environmental and social challenges. The paper characterises the relevance of environmental and social challenges in the modern conditions; characterises Industry 5.0 as a factor in solving social and environmental problems through technological innovations; discloses the essence and specifics of the green economy; considers the influence of quality management on the economic development of companies; describes the process of the shift of the goals of quality management in the conditions of the Quality 5.0 concept; dwells on the problems of financial support of investing in the green economy; studies venture investments as the tools for financial support and stimulation of the management of Quality 5.0 in the green economy; establishes their place in the system of sustainable finance; and substantiates the influence of venture investment on the implementation of the Quality 5.0 concept in the conditions of the green economy. The methodological framework of this research is based on the combination of concepts related to sustainable development, quality management, and innovation financing within the context of the green economy. A system approach is used, which integrates technological, financial, socioeconomic, and environmental aspects, with emphasis on the Quality 5.0 concept as a new stage of the evolution of quality management systems, taking into account digital technologies and human factor. The methodological tools include an analytical overview and synthesis of scholarly sources, component and comparative analysis of quality management systems and financial tools for venture investment, as well as methods of observation, grouping, and generalisation, which ensures a comprehensive approach to the research. The scientific value of this paper lies in the formation of the author's vision of the Quality 5.0 concept as a harmonious combination of product quality, innovations, and environmental responsibility. The paper emphasises the strategic role of venture investment as a flexible financial mechanism which can support breakthrough environmental technologies and innovative projects, ensuring effective integration of the principles of Quality 5.0 in sustainable development. This creates a new architecture of financial and technological transformation, which contributes to the formation of responsible, competitive, and sustainable production ecosystems in the digital age.