Exploring the intersection of AI and creativity in the local Indonesian graphic designers' perspective

This study examines the impact of Artificial Intelligence (AI) on creativity, focusing on the experiences of local graphic designers in Indonesia. As a rapidly evolving technology, AI has transformed various industries, including the realms of culture and entertainment. This research investigates how AI shapes the creative processes of Indonesian designers, explores the ethical concerns it raises, and evaluates its role in preserving and promoting cultural heritage. The study employs a qualitative approach, drawing insights from semi structured interviews conducted with members of three professional graphic designer communities across Java, Indonesia. These communities, which have embraced AI tools in their work and emphasize integrating traditional Indonesian cultural elements into their designs, provided valuable perspectives on the influence of AI in their field. The findings reveal that AI technologies, particularly Generative Adversarial Networks (GANs), significantly enhance creativity by generating diverse design options and automating routine tasks, thereby freeing up time for deeper conceptual exploration and innovation. Moreover, AI's ability to digitize and archive traditional cultural motifs supports the preservation of Indonesia’s artistic heritage, ensuring its accessibility for future generations. Furthermore, AI facilitates the promotion of traditional designs in modern contexts through digital platforms, thereby increasing their appreciation on both national and international levels.