Emotional design of traditional Chinese cultural creative products based on user demand

Mortice-tenons are the main structural forms of ancient buildings, furniture, and woodwork in China. They are the inheritance of China's craft and cultural spirit, follow the principles of mechanics and have strong practicability. How-ever, mortice-tenons have gradually disappeared from modern life, mainly be-cause they cannot meet the specific needs of users. The purpose of this study is to establish a set of mortice-tenons structure innovation and product design for modern people. By analyzing the types and structural characteristics of mortice-tenon structure, based on the user's needs, using modern creative design methods, and combining with practice, we can verify how to further improve the market acceptance of mortice-tenon structure innovation prod-ucts, constantly explore the combination of modern technology and material experiments, and explore the emotional design of China traditional cultural creative products. Finally, it is proposed that further research is needed in this field to fully understand the user's behavior of using mortice-tenon structure innovation products, and at the same time, mortice-tenon structure innova-tion is applied to daily necessities and furniture products to meet the needs of a wider range of user scenarios.