Dimensions of Students’ Satisfaction with Residential Housing and its Impact on their Loyalty – A South African Study

As an important component of student lifestyle, satisfaction with residential housing has become important in examining student housing quality and services. The current study used five attributes – bedroom environment, building quality, washroom facilities, support services, and leisure room facilities – to examine the relationship between student satisfaction with and loyalty to their residential housing. Each construct was measured using four items on a five-point Likert scale, ranging from 1 ‘Strongly disagree’ to 5 ‘Strongly agree’. The data were collected from South African students aged 18 years and above in tertiary institutions in Johannesburg, using paper-based questionnaires. Four hundred and forty-three (443) usable questionnaires were obtained for the analysis. The results showed that all the attributes, except for the bedroom environment, had a positive and significant relationship with student loyalty to student housing, although the effect was small for all the attributes. The control variables – age and gender – showed a similar relationship in regards to student loyalty. Academic and management implications of this study’s results are also discussed extensively. Overall, students’ satisfaction with residential housing dimensions has a positive and significant impact on their loyalty to the providers of residential housing.