Development of Construction Logistics Strategy in Real Estate through Innovation Hubs

There is an importance for innovation hubs in the field of real estate development as they enhance sustainability, promote technological developments and encourage collaboration. The innovation hubs help to integrate modern technologies, which decrease the associated costs and increase productivity. Moreover, innovation hubs allow the systematic organization of construction activities and achieve sustainable development goals. This paper aims to evaluate the multiple factors influencing construction logistics in developing the real estate sector through innovation hubs. The research used quantitative methodology and relied on two data acquisition techniques. The primary or unpublished data is obtained through an online survey, and secondary data is procured through already published articles and journals. The obtained survey data is analysed using factor analysis. The main factors are performance factors, optimization factors, ecological factors and growth factors. The authors developed a model according to factor analysis results. The recommendations are implementing innovative forums which help to update and adopt innovative technologies. Also, performance analysis mechanisms should be implemented to analyse workers’ productivity.