Iconography and Interpretation of Mythological Birds in Messenger Logos

Introduction: Mythological motifs in the design of messenger logos can facilitate user interaction and comprehension due to shared experiences among different societies. One of these motifs is the use of bird imagery, which is frequently observed in messenger logos. This research seeks to answer two main questions: “What symbolic values are reflected in the iconography of mythological birds in logos”? and “Why are images of mythological birds used in the design of these logos”? This study aims to analyze the icons present in the logos of six messengers: Hodhod, Soroush, Dorna, Twitter, Cubie, and Bat.Research Method: This study employs a descriptive-analytical approach, with data collected through library research. A purposive sampling method was used to select bird icons in six logos, and the data were analyzed using Panofsky’s iconographic method.Findings: The iconography of mythological birds in logo design can reveal various symbolic values linked to each brand's cultural identity. In different global myths, mythological birds are commonly associated with freedom, communication, speed, efficiency, and spiritual connection. These symbols have been integrated into logo designs based on the meanings and values they convey.Conclusion: The analysis of six logos shows that, despite their unique iconographic characteristics, they do not display significant visual differences; rather, secondary elements help distinguish them. However, all these logos convey a shared message, facilitating a universal understanding of them. Overall, using mythological birds in logos conveys symbolic values such as messaging, enlightenment, trust, and a connection to cultural identity, enhancing the emotional bond between the brand and its audience.