Tehran Metropolis Analysis in Terms of Creative City Concept and Proposing Planning Strategies

With the change in wealth creation in the new era, attracting the creative class is very important and reveals the need to address the creative city approach in the world's metropolises, including Tehran. The goal of this study was to assess the objective and subjective of the Tehran metropolis from the perspective of the creative city, emphasizing on the mentality and importance of public knowledge and to provide planning solutions as a creative city. This research uses mixed methods (quantitative and qualitative) and tries to compile the integrated index of the creative city by proposing an appropriate conceptual model to the conditions of Tehran to assess the situation. The conceptual model of the study consists of 26 criteria and 66 indicators. The results show that Tehran is not in a good position in the world rankings. the twelve criteria studied in the subjective assessment by interviewing the target groups, the institutional and structural capital, entrepreneurship and investment and smart infrastructure indicators, had a score of less than 40%. The human capital, creative capital and competitiveness indicators are also components that have scored above average in subjective evaluations. The results of this study could be a roadmap for planning  Tehran metropolis to reach the creative city principles.