Capitalism, Beauty Standards, and the Law: a feminist-foucauldian critique of body regulation

This study examines the convergence of law, beauty standards, and feminist-Foucauldian theory, emphasising the influence of beauty myths on cultural norms and legal frameworks. Beauty standards, shaped by media, commercial, and legal structures, establish a restrictive and exclusive notion of beauty, frequently favouring lighter complexion, thinner physiques, and straight hair. These norms, devoid of a biological foundation, originate from social constructs that perpetuate patriarchal and capitalist ideologies. The law significantly reinforces these standars by normalizing certain physical traita and marginalising those who differ. Utilising Foucault’s notion of “disciplinary power,” the examination emphasises how individuals internalise societal norms and consciously modify their bodies to conform to these standards. It also attacks the legal system’s inadequacy in addressing body image discrimination, which exacerbates the marginalisation of individuals who diverge from conventional beauty standards. This study underscores the significance of intersectionality, asserting how beauty myths intersect with race, gender, and class, while urging legal frameworks that accommodate diverse body types to strengthen equality and protect against appearance-based discrimination.