The coaching model of banking managers

Background & Purpose: The emergence of private banks alongside state-owned banks and the intensification of competition between them has caused banks to devote a large part of their energy and power to improving their performance and productivity, which was achieved by increasing management coaching activities; Therefore, the purpose of this study is to provide a coaching model for managers in the banking industry. Method: The research is qualitative in terms of data nature and content analysis method. The participants of the research are professors (with at least 10 years of service and at least a doctorate degree) and banking system specialists (with at least 10 years of service and at least a bachelor's degree (S) that the sample size after theoretical saturation was 15 people and purposefully selected. Data were collected through semi-structured interviews and data analysis by thematic method using MAXQDA software. Findings: The findings showed that the categories of coaching in the field of private banking include "knowledge and expertise, ethics, personality traits, shared values, leadership, coaching techniques, management skills." Therefore, the obtained model has the ability to implement coaching in the field of banking. Conclusion: Using the findings of this study can nurture the talents of employees and turn human resource weaknesses into strengths for the organization. It also increases the succession capacity of the organization and in the long run can increase productivity in the organization.