Retail Savings Market During Digitalization

Investments constitute a fundamental component of most global economies. A primary strategic objective for Russia involves mobilizing idle financial resources and allocating them across all economic sectors. Given that attracting foreign capital is currently constrained, the savings of the Russian population (specifically retail savings) represent a significant financial potential. The financial sector increasingly relies on digital technologies and advanced devices, which fundamentally alter user strategies for managing personal savings. This digital transformation shifts the supply and demand dynamics of financial resources within the domestic market. Through economic and mathematical modeling, this study describes the impact of digitalization on retail savers’ behavior and assesses the current state of retail savings within the Russian economy. By identifying the economic nature of the retail savings market, the authors determine the effect of digital factors on savings patterns. Ultimately, digital technologies are a critical factor in projecting national-level savings behavior.