NAIVE SEMANTIZATION AND LEXICOGRAPHY OF MONGOLIAN BIONYMS: THE CASE OF "HARE" BIONYM

The article is devoted to the study of the theory of naive linguistics and the principles of its research. The material of the research is the  results of psycholinguistic experiment. The results show ordinary  representations of native speakers of Mongolian language. The words denoting flora and fauna (bionyms) were used as the stimuli for the  experiment. The responses in the experiment have revealed a  specific character of word functioning in the language consciousness  of Mongolian native speakers. To describe a naive view on a word  meaning, the respondents used associations in the form of  spontaneous definitions and citations that include the word stimulus  as well as comparisons it inspired. The research has made it possible to reconstruct a fragment of the ethnical language world view as a  component of the language consciousness of Mongolian native  speakers. In the conclusion the author gives a description of these bionyms, compiled on the basis of lexicographic processing of  reactions and within the framework of the naive linguistics theory.