Integration of Islamic Religious Values and Javanese Culture in the Development of Pilgrimage Tourism in Ngawonggo, Indonesia

Spiritual tourism prioritising religious aspects, is one of East Java’s oldest forms of tourism, especially in Malang district. This form of tourism has long developed since combining Islamic and Javanese values. The concept emerged along with the Indonesian halal tourism brand. As a form of contribution to the development of religious tourism, this study seeks to show the existence of traditional relations in aspects of Islamic pilgrimage as a form of tourist behaviour which involves visiting historical tourism in tourist villages. This research uses a qualitative methods with a case study which includes interviews and participatory observation that aims to understand the aspects of pilgrimage in depth. The findings show that tourists visiting spiritual objects of high importance are not unlike Muslims in their behaviour when visiting Mecca - performing tawaf, drinking holy water, giving alms and eating together. However, this is something that attracts tourists to visit. Planning and development are still needed, especially in the flow of rituals that are carried out so as not to eliminate the purpose of developing halal tourism in Indonesia.