DOAJ Open Access 2025

The Imaginary-Symbolic Model: Jacques Lacan’s Theory in the Interpretation of Product Meaning in Advertising

Jakub Walicki

Abstrak

The article presents the Imaginary-Symbolic Model – an analytical tool inspired by Jacques Lacan's theory for studying the meanings of products in advertisements. The analysis focuses on the mechanisms that influence consumer desires through the Symbolic, Imaginary, and Real orders, as well as the strategic embodiment of the so-called “object petit a”.

Topik & Kata Kunci

Social Sciences

Penulis (1)

Jakub Walicki

Format Sitasi

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Walicki, J. (2025). The Imaginary-Symbolic Model: Jacques Lacan’s Theory in the Interpretation of Product Meaning in Advertising. https://doi.org/10.19192/wsfip.sj2.2025.11

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Informasi Jurnal

Tahun Terbit: 2025
Sumber Database: DOAJ
DOI: 10.19192/wsfip.sj2.2025.11
Akses: Open Access ✓