DOAJ
Open Access
2009
The role of emotions and perceived control in the recovery strategy of service companies
Krisztina Kolos
Zsófia Kenesei
Abstrak
The purpose of this study is to investigate the effectiveness of service recovery tactics. The reseach included a qualitative study based on 30 interviews with customers and employees of a telecommunication company. This was followed by a quantitative study using between subject experimental designs based on scenarios. Our research results suggest that employees’ positive emotions and perceived control during the recovery process make consumers more satisfied.
Topik & Kata Kunci
Penulis (2)
K
Krisztina Kolos
Z
Zsófia Kenesei
Akses Cepat
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Cek di sumber asli →Informasi Jurnal
- Tahun Terbit
- 2009
- Sumber Database
- DOAJ
- DOI
- 10.19041/APSTRACT/2009/3-4/14
- Akses
- Open Access ✓