STRATEGIES OF BUSINESS UNITS OF DIVERSIFIED INDUSTRIAL COMPANIES AT DIFFERENT STAGES OF THE LIFE CYCLE

The paper considers the models of organisational development of multidisciplinary companies and their business units. It is shown that the existing models need to be supplemented with two enlarged managerial competencies – management of incremental (modification) innovations and management of radical innovations. The proposed model of a business unit assumes that their development is structured as a progressive passage of the organisation through the stages of housing and communal services by developing the necessary managerial competencies for the next stage. The developed general models are used to form models of organisational development of the “Severgroup”  multidisciplinary corporation and its business units. The strategic portfolio of business units, its parameters and position within the framework of the matrix of housing and communal services of the industry are determined. The result of the study was the formulation of two strategies – “growth to the core” and “growth to the peak”. Models of organisational development of the corporation (changes in the composition and characteristics of the portfolio of business units) and models of transfer of managerial competencies have been developed for each strategy.