Factors Affecting Electric Vehicle Purchasing Intention

Electric vehicles, which are an innovative technology, are more economical compared to gasoline and diesel vehicles due to their reduced energy consumption. In addition, it is expected that transportation emissions will decrease with the increase in the use of electric vehicles, which are pioneers in the green economy. The use of electric vehicle in Turkey is increasing day by day, but it is not clear which factors will be more prominent in consumers' decision to buy electric cars. In this direction, the aim of the study is to try to understand the effects of perceived usefulness, ease of use, price, hedonic innovation and environmental concern on the intention to buy electric cars, as perceived by consumers in choosing electric cars in Turkey. In the study, data were collected from 439 consumers through an online questionnaire and analyzed with structural equation modeling. According to the findings obtained in the research; It has been determined that perceived usefulness affects the purchase intention the most.