INTERNAL CONVERSE IN MODERN MEDIA DISCOURSE

The article reveals specificity of internal converse practice in the media discourse. The converse is defined as a speech-and-cognitive category that characterizes a constructive principle of the media text manifested in insertion of other person’s utterances into the monospeech of a journalist. It is stated that the major means of converse practice is citing direct speech of some other person, which enables precise marking of citation boundaries in media texts. The other person’s utterance insertion is marked by the use of reporting verbs that nominate processes of saying or communication in oral or written forms of media discourse, indicating the source of citation with introductory constructions, as well as the names and nicknames of radio listeners who sent their questions. Direct speech may be introduced into the author’s text without any special linguistic markers. The sources of quoting relevant for the media text are revealed, including radio listeners, journalists, writers, economists, public and political figures, heroes of modern books and popular movies, mass media. Four functions of the cited utterances are considered relevant for the modern media text: compositional, authoritarian, interpretive and constructive. The types of converse relations that arise between the author’s and other person’s cited speech are determined.