ETHICS AND POLITICAL THOUGHT IN FOREIGN POLICY: COMMUNICATION CHALLENGES, SPEECHWRITING, AND COPYWRITING IN A GLOBALIZED SPACE

The article examines the relationship between classical philosophical models of political ethics and modern instruments of political communication in the context of a globalized information environment. The purpose of the study was to explore the interaction between classical politico-philosophical concepts and contemporary communication practices that shape the ethical framework of modern foreign policy activities. Particular attention is focused on the transformation of methods for achieving political results under the influence of current communication challenges and technologies, including linguistic strategies, rhetorical techniques, and the growing use of artificial intelligence. The research employs an interdisciplinary approach that integrates the methodological foundations of political philosophy, communication theory, and discourse analysis. The study applies theoretical generalization, conceptual modeling, and textual interpretation to reveal the relationship between ideological principles and communicative mechanisms of influence in the sphere of foreign policy. It has been established that the ideological basis of modern foreign policy rests on classical philosophical approaches and traditions of political thought. These conceptual foundations continue to determine strategic orientations, influence the choice of methods for achieving political goals, and form normative perceptions of the limits of permissible political action in the international arena. In this context, political rhetoric, textual technologies, and linguistic strategies increasingly operate as instruments of persuasion, manipulation, and legitimation of political decisions. It has been revealed that algorithmic models of communication, especially those driven by artificial intelligence, can personalize political messages, altering citizens’ attitudes, beliefs, and electoral behavior. The study concludes that, under the conditions of digitalization and technological mediation, traditional notions of morally acceptable political action are being redefined, requiring new approaches to the ethical understanding of political communication.