ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TARVEL AGENCY “X” SURABAYA

<p>Nowadays people consider ethics separately in business activities. Therefore, there are so many ethic breaches done by companies, including hajj/umroh travel agency. It is proven by the fact of  many pilgims who were failure to have hajj in 2014. This study aimed to know more about Islamic business ethics in marketing communication of “X” as one of big umroh/hajj travel agency in East Java. This study uses case study with explanatory qualitative approach. Data collecting techniques in this study are interview, participative observation, and collecting documents to chosen informant by using purposive sampling method. Based on the findings, it revealed that hajj/umroh travel agency “X” Surabaya applies Islamic business ethics in marketing communication by being honest and open to public about the offering of umroh/hajj program, consistent and continue to inform about umroh/hajj, creative and able to give solution, keeping their promises, and able to communicate the umroh/hajj information well.</p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v8i1.1865">10.15408/aiq.v8i1.1865</a></p>