DOAJ Open Access 2016

Responsible Chocolate

Abstrak

Being one of the biggest and most successful players in the chocolate business, there is no way around the topic of responsibility for Ferrero. Carlo Vassallo, CEO of Ferrero Germany, tells us how the company sources raw products like cocoa beans and hazelnuts. He discusses the highly contested topic of palm oil and the difficulties of marketing chocolate in times of increasing obesity. Ferrero’s CSR record and approach to managing stakeholder relations are impressive. We are confident that you will enjoy your Nutella sandwich even more after having read this interview.

Topik & Kata Kunci

Marketing. Distribution of products

Format Sitasi

APA MLA BibTeX

(2016). Responsible Chocolate. https://doi.org/10.1515/gfkmir-2016-0008

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Informasi Jurnal

Tahun Terbit: 2016
Sumber Database: DOAJ
DOI: 10.1515/gfkmir-2016-0008
Akses: Open Access ✓