DOAJ
Open Access
2012
PERLINDUNGAN KONSUMEN DALAM IKLAN OBAT
Bambang Eko Turisno
Abstrak
Payload information is correct, clear, and honest, is a consumer right that must be given in the advertising business and tell what consumers need to know in order to determine the right choice. Most of misleading drug ads carry the message that it is incomplete and does not correspond with the content of their products. Drug ads through our pre review prior to publication, sanctions for violations to deterrent effect. Overlapping drug advertising regulations, the role of BPOM as a supervisor who makes the rules and censorship on the ad. Keyword : drug advertisement, consumer
Topik & Kata Kunci
Penulis (1)
B
Bambang Eko Turisno
Akses Cepat
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Cek di sumber asli →Informasi Jurnal
- Tahun Terbit
- 2012
- Sumber Database
- DOAJ
- DOI
- 10.14710/mmh.41.1.2012.20-28
- Akses
- Open Access ✓