DOAJ Open Access 2023

Marketing of Sharia Halal Beach Tourism Through E-WOM

Armita Wahyu Ridho Setyo Riyanto

Abstrak

At this time it is estimated that 207 million people embrace Islam. Of the 207 million inhabitants of the Muslim population 13% of the world's Muslims live in Indonesia and also implies that the majority of Indonesia's population adheres to the religion of Islam. Halal tourism is a tourism activity that is devoted to facilitating the Muslim travel needs. The term halal tourism emerged in 2015 when a World Halal Tourism Summit event was held in Abu Dhabi. Community activities in sharing their experiences through social media are Electronic Word of Mouth (e-WOM) activities. E-WOM activities usually use social media such as Instagram, Facebook, Path, Twitter, etc. Keywords: Marketing, Wisata Halal, E-WOM

Topik & Kata Kunci

Personnel management. Employment management

Penulis (2)

Armita Wahyu Ridho

Setyo Riyanto

Format Sitasi

APA MLA BibTeX

Ridho, A.W., Riyanto, S. (2023). Marketing of Sharia Halal Beach Tourism Through E-WOM. https://doi.org/10.14710/jsmo.v19i2.30784

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Informasi Jurnal

Tahun Terbit: 2023
Sumber Database: DOAJ
DOI: 10.14710/jsmo.v19i2.30784
Akses: Open Access ✓