Behavioral Motivation and Influencing Factors of Graduate Students Using AIGC Tool: An Empirical Analysis Based on Questionnaire Survey

[Purpose/Significance] To explore in depth the acceptance and usage habits of AIGC tools by graduate students in the process of academic research, and to promote the positive attention and application of emerging technologies by graduate students is one of the goals of library knowledge service and information literacy education. This paper aims to reveal the influence mechanism of internal and external factors on the use of AIGC tools by graduate students at the user level, clarify the behavioral motivation of graduate students to use AIGC tools to support learning and research, help libraries to design and promote AIGC services according to the actual situation, and promote the implementation of AIGC technology in knowledge services. [Method/Process] Based on the UTAUT2 model, considering related theories such as perceived value and the characteristics of AIGC tool and graduate student group, this study constructed the influencing factor model of graduate students' AIGC tool use behavior, and provided empirical evidence through questionnaire survey and structural equation model analysis. The survey respondents are graduate students in universities or research institutes. In this study, questionnaires were distributed to graduate students through social media platforms, enterprise Wechat contacts, email, etc., and the survey period was from July to August 2024. After the data collection, statistical software such as SPSS and SmartPLS was used to analyze all the valid data obtained, including descriptive statistics, reliability and validity test and structural equation model analysis. [Results/ [Conclusions] Functional value, use value and emotional value in the tool aspect, individual innovation in individual aspect and social influence in environmental aspect have significant positive effects on graduate students' willingness to use AIGC tools, and indirectly affect their use behavior. Facilitating conditions, such as network equipment, as supporting factors, also have a significant positive impact on graduate students' usage. It is suggested that AIGC tool developers and library service designers consider the functional advantages and convenience. On the one hand, it is suggested that they pay attention to the functional value of the tool, that is, the auxiliary role to the graduate study and scientific research; on the other hand, they consider whether the tool is design-friendly, easy to operate, with low technical threshold and easy to use on an ongoing basis. From a graduate education perspective, it is important to promote the deep integration of the tool use with one's own professional learning and research in order to realize the improvement of other qualities through information literacy. Meanwhile, strengthening students' innovative thinking and comprehensive ability training, and guiding AIGC tool application ability and scientific research thinking to promote each other are conducive to new technologies to truly support learning and scientific research, and ultimately achieve the goal of developing high-level innovative talents.