MIIPA Model: Innovation and preservation in the artisanal sector of Huejutla de Reyes, Hidalgo, Mexico.

This research explores the delicate balance between preserving traditional artisanal techniques and embracing innovation in Huejutla de Reyes, Hidalgo, Mexico. Through a pilot study involving 30 artisans, we identified significant barriers to technological adoption while recognizing opportunities for sustainable development. The findings reveal that 95% of artisans maintain traditional techniques, yet only 20% utilize digital tools for promotion and sales. Based on these insights, we developed the Integrated Model of Innovation and Artisanal Preservation (MIIPA), which addresses four strategic dimensions: tradition, innovation, sustainable development, and smart marketing. The model provides a structured framework that respects cultural identity while encouraging gradual modernization. By incorporating principles of regenerative tourism and the creative economy, MIIPA offers practical strategies for strengthening the artisanal sector's resilience and economic viability without compromising its cultural authenticity. This approach represents a significant contribution to the preservation of artisanal heritage in the context of an increasingly globalized marketplace