DOAJ Open Access 2020

Immaginari geografici e marketing turistico: dal “brand territoriale” ai “paesaggi griffati”

Davide Papotti

Abstrak

The article investigates the intertwining between landscape images and the promotion of ‘brands’ related to tourist-territorial valorisation. From an cultural geography-based approach, the essay, in an interdisciplinary perspective, analyzes the role that marketing strategies, with their related vocabulary (brand, griffe, logo), have in the promotion of territories. By examining some recent educational and promotional experiences, the article provides conceptual references in order to understand the contemporary frontiers of territorial marketing

Topik & Kata Kunci

Architecture Aesthetics of cities. City planning and beautifying

Penulis (1)

Davide Papotti

Format Sitasi

APA MLA BibTeX

Papotti, D. (2020). Immaginari geografici e marketing turistico: dal “brand territoriale” ai “paesaggi griffati”. https://doi.org/10.13128/rv-8320

Akses Cepat

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Informasi Jurnal

Tahun Terbit: 2020
Sumber Database: DOAJ
DOI: 10.13128/rv-8320
Akses: Open Access ✓