The need for social equality from emerging patterns in business and costs towards environmental sustainability in a new paradigm shift

Abstract This investigation is based on a quantitative method and approach from inferential statistics. This study addresses urgent need for social equality and the desire for a sustainable business environment following emerging realities, climatic changes, and environmental issues based on a framework built on corporate social responsibility (CSR). The primary data were acquired from respondents via questionnaire administration and interviews from a random poll performed in Rome. The results of the hypothesis connecting brand image and social responsibility showed a high value of p = 1.000, exceeding the set critical limit of 0.05; thus, companies and organizations that support socially responsible practices are drivers and vanguards for promoting and entrenching social equality, trust, and mutual engagements with the stakeholders and societies from which they draw resources for their activities. Finally, relevant and novel models have been presented that unravel and unveil the templates and working frame for achieving social equality and sustainability while addressing environmental issues associated with business activities, emphasizing value -based creation, social equality, and sustainable marketing on a precept and foundational framework of social responsibility and corporate identity, or ‘CSR’. This led to key recommendations crucial to the business environment, policymakers, stakeholders, and decision-makers in politics.